THE INTERCOASTAL SPACE OF A CUSTOMER

Source: Pinterest images.

Once upon a time in the start of a new world after the World war II. A man was born on the 25th of April in 1952 into the family of petty traders called The Hawks and his name was Adam Hawk.He grew up assisting his parents in the petty trading business and also helped on the high returns because he was also a socialist. On the long run, he had a knowledge of what he was doing.

The father passed on and Mr Adam was the only person that was fitted in the managerial position because he learnt most of the strategies of a good sale from the demised father.He linked the experience gotten from the “neighborhood feedbacks and the world of competitors” within him so he strived hard daily to make it a “ relevant product and service “ in the heart of customers. There were a lot of setback but it yielded no advantage over the strategies laid on the foundation immediately he assumed position.

The space accommodates “the wants and needs” feeling of a product or service when seen at first and that is what triggers attention”. Never will Mr Adam be caught on a dirty slate of business because he always “swim in the ocean of transparency” and it made the product or service rendered to the customers to be unique in the market place.

Mr Adam felt he was on the path of an unending successful business, passed on by his father and it landed him on a contract that took him to another continent, where he worked “blood sweat tears” but the intercoastal space of the new customers needed to be filled in.

 The space accommodates “the wants and needs” feeling of a product or service when seen at first and that is what triggers attention.He was not bothered about the space because it felt unimportant to him and knowing the spaces would have been an advantage on the new environment. 

After “in search of ways”, he contacted an old old customer that lives in the neighborhood and marketed the product and service, the customer was convinced, bought the product and was satisfied with its user experience. The old customer assisted Mr Adam in the “word of mouth” advertisement, it made the product and service to attain a certain progressive level in their scale of preference.He lacked the obsessiveness that was needed to know the intercoastal spaces that are in the customer so he had a decline on the market share. 

In the active customers world, he bought a manikin from a fashion store and named it “the other version of me”. He placed it in his study room.After the closure from work and a quiet relaxation at home, he stares at the manikin in place of “the customer” and developed an empathy which made him pondered on the psychology of customers. It was not an easy task for him because the market share experienced a decline on him so he needed an abrupt change. He visited the old customer that lives in the neighborhood after closure of work and before headed home, it became a “seldom habit”.

Often he envisaged the manikin and the old customer image to compare their similarities, the linkage and devised a means to know better on what both feels”The intercoastal space of a customer is an hidden space that “employers and employees” tend to ignore because they don’t have the patience to observe the customer moves on the product or service that is served. Mr Adam Hawk learned patience in studying the manikin and the old customer.

After several months of study, he added empathy with the patience he learned and got to know that the intercoastal space in the customer is filled with the “air of interest” that expands its need and want while contracting the satisfaction. It was a vital lesson for him especially in the community where its values were served and their lifestyle(a feel of importance).