THE 7 PATHOGENIC QUALITIES OF A BRANDECTOMY IN THE MILLENNIAL

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A brandectomy is an excision on the brand to eliminate the pathogens that attacks the product or service of a customer. Marvelous Etumudon a brand strategist says "becoming an enemy of a brand relevance also poses a threat to the brand built". The ignored immune system of a brand and its engulfment with the qualities of each are measured by their strength. The pathogenic qualities on a brand entails:

1. A CYST OF POOR RENDERING: These are the poor strategies already laid to deliver a good product or service but it often declines because the actions that are buried in the foundation of the strategies are futile. It leads to a state of frustration, submerged confusion, what to do and a doubt on the to-do. Obviously, when a product or service is poorly rendered to a community, there are decline in the market share and it leads to a brandectomy.

2. THE INHIBITION OF VALUE: Most brands are eager while starting up and at the later, that eagerness are eroded into the drainage and introduces the "lack of value system" on it. Whenever there are attacks on the brand, it drives an inhibition of the value served to the community and shatters the brand relevance. It is the lack of knowledge of value not properly applied.

3. UNNOTICED PRIORITIES: This is a major killer of an effective brand. When priorities are misplaced it leads to a state of disorderliness of the product or service rendered and causes a major damage on the brand image. A lot of times, a brand ignored priorities is often shown on the market share and its advised that priorities should be kept accordingly based on "the most important to the least important" so that the energy is channeled to a more productive way.

4. THE ODOR OF COMPETITION: In the world of entrepreneurs there are existing competitors in the niche created. These competitors are often focus on their strengths and create a hole in their weaknesses as a result of ignorance. The vacuum in the weakness births an odor unknowingly to the competitor so perceiving the odor and searching for its source leads to the exposure of the vacuum in the weakness. It helps the competitor to create a strategy that builds a protection around it but when ignored, the enzymes of a brandectomy eats up the brand in the vacuum.

5. THE VENOM OF A CUSTOMER: In the millennial generation, customers live in the world of activities. They are engrossed when a value is delivered through what they purchased and are often focused on "what is in for them". A customer interest is one of the first priorities in a business place and it should be a daily experience but when a customer interest or satisfaction is abandoned in the lurch, it experiences a decline of the brand in the customer scale of preference.

6. THE DEFENSIVENESS OF AN EMPLOYEE: They are front liners of a product or service rendered and are in the middle of the community and the product served as often said. Employees tend to be unaware of the brand value and essence so they  always exhibit negative behavioral patterns towards the customer. When felt it gives rise to a deduction on their loyalty and is often communicated through their behavioral feedback.

7. THE CONTRACTION OF RECEPTIVITY: At the end of a process where an output of a product or service rendered are ignored, contraction occurs. Entrepreneurs are not focused on the output rather they are drowned in the "world of input and lacks the knowledge of receptivity" on the product or service rendered. The contraction of receptivity leads to the inhibition of a good service intended to be served to a customer and often contractions inhibits the value.