THE SIX WAYS TO WIN AGAINST ALL ODDS

HINT: Lifestyle habits that influences your way in the changing world of customers and the market place.

Source: Pinterest/wattpad.com





Hey! did you know that based on market news released by the New York Times,13% of unemployed workers has been layed off as a result of the pandemic. They have been seeking for “new and effective ways to deep dive into the market world“ perhaps in another dimension.

The old era of business where there are a lot of manufactured goods to be delivered but the ones that have the distribution power gained the advantage over the market. Suddenly the trend got diversified and customers held the “key holder” to the gate of market place thereby determining what goes into and out of the market place. There are six proven ways to win relevancy and sustainability against all the odds in the market before diving into it.

1. THE EYES OF THE CUSTOMER: The market rotates 360 degrees from the eyes so they decide “how it rotates, the time it does,what rotates inside,and where it rotates”. Marty Neumeir a brand consultant says “customers not companies decides which products or services lives and which ones dies”.The ability to view through the eyes into the world of the market place gives you an advantage of flexibility,not being able to make decision earlier before the market rotates gives you an opt out.

2. INNOVATION: Looking from their view on how the market world is changing, drives into your mental intelligence to create a category or subcategory that keeps you relevant in the rotating market world. Marvelous Etumudon a brand strategist says “An echo chamber on your product or services always receive a wow from the customer”. They will always keep a track on your product or service.

3. DIFFERENTIATE: In the rotating market world,new product or service are being born into it after a period of gestation so you have a lot or already made products in the market along side with every day-born-in-to but the ability to add some ingredient(s) on your products or services gives it a relevancy and sustainability over other “inborns” in the market world. Louis D.Brandeis an American lawyer says “in differentiation not in uniformity lies the path of progress”.

4. SHOW IT: Most products or services rendered doesn’t have a visibility approach, they tend to get the customer thinking of being sold into it rather than showing them what their product or service entails and allowing them to get into it. Advertising on TV sells more because they see the content of the product or service and decides for themselves.

5. CREATING A FEEDBACK: Biologically, every circulation in the body have a feedback mechanism. In the market world, where different customers move in and about looking for a better option that has their interest at heart so creating and maintaining a feedback loop from the community of your customers gives you a better idea to position your product or service to gain relevancy and sustainability on the tapped and untapped market.

6. APPRECIATE THEIR UNIQUENESS: Every customers in the market world have a unique trait,according to research,69% of customers trait are under developed while 31% are developed. The act of “genuinely” appreciating the uniqueness of every customer gives them a genuine feeling of importance. Northrup Christiane a health expert says “feeling grateful or appreciative of someone or something in your life actually attracts more of the things you appreciate and value in your life”. To gain a relevant and sustainable advantage against all odds, you’ve got to unconsciously allow your customers to invest their traits into your product or service.

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