THE SEVEN STRANDS OF A BRANDECTOMY IN YOUR BRAND STORY


Source: Pinterest/Strands in a flowering pot.





Mr. Aubert! There was an announcement in the office to organize a general staff meetings for all employees to come up with their different brand stories of the  company's forth coming interview on Bloomberg. Everybody seems to be preparing for it because the stories that are selected produces the brand story. In the recent times, we have been in a disarray and every body is searching for a strand to fix into the fabric of their stories and its authenticity. A Brand Strategist and a Marketing Expert had been hired by  the management to filter off the essential ones. I had a hearty conversation with some employees and was privileged to listened to the different brand stories. I figured their correlation and filtered off the strands of a brandectomy in their stories shared. They are invisible strands but are utmost important in a brand and the community served.

1. AUTHENTICITY: The lead way to your service determines the come back of the community served. Those that are showing up a different image are often declining in the market share. This is when their nets are not casted upon the " sea of customers or clients" . Walking the talking creates a difference in who you are but first it starts by knowing who you are in what you represent. Brene Brown an American Professor says " Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let out true selves be seen ". A lot of companies gives a different image to their community and expect the customers or clients to give back a real image of theirs.

2. CORE VALUE: There are a lot of mishaps in the millennial generation on its " what is in for me " by the customers. The reason is that a lot of companies has gone off the track of who they are and what they stand for so they tend to give a corny values and customers do not reject  it but they ignore your brand existence after the sales had been done. The main target should be when your brand gets in to the mental state, what will be its representation?.

3. BRAND PERSONALITY: A lot of entrepreneurs talk the talk and forgets to put in the action so it could correlate with its talk and standpoints. The customers or clients are like a mirrored wall that tell who you are and not what you tell it. The community defines who you are and its intertwined with the loyalty they unleash on your brand. There are a lot of misrepresented personality and it leads to a misunderstood community.

4. THE ECOSYSTEM: It is the major attractant of the community to your brand. What your brand sits on and breathes in determines the effectivness of its service. A lot of companies in their " Cenozoic Era " do not give any attention to their environment so they tend to choke up. That is why most brands are zombie brands. An ecosystem of a brand is the oxygen that sustains the community served.

5. BRAND POSITION: In positioning what you represent, there are shaky foundations via a not properly brand built. A lot of start-ups do not research on their standard of operations and when they finally emerge in the market place, a confusion on what actually took them into the market place arises. What takes a brand into the market place is what holds it in there.

6. THE POLE OF EMPLOYEES: A lot of companies in the millennial has inculcated the mission statement into its means of recruitment. In the market place, employees are the front liners so they are the determinants of the customer's attraction. A lot of employees are misrepresenting the business model of a brand unknowingly, because they are not led through the mission statement.

7. THE NICHE BIRTHED: This is the community that is birthed by the brand built. The niche also deteriorates the market share when wrongly served. If the make up of the brand sends a misunderstood message to its terrain so in reciprocal, they will take back their loyalty from you. Kim karst a Marketing Expert says "Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche ". In every individual in the niche there are first ten other persons in their first filial stage and each of the persons has its own separate niche. The niche birthed should be the main target during service.

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