THE SIX COMPONENTS OF A BRANDECTOMY IN THE COMMUNITY

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Did you know that for every brand birth which creates a category or sub category in the market place there is also a brandectomy?.
Brandectomy is a word that explains the onset of the symptoms on an ill-brand. The community is a place where employees, suppliers, customers, non customers and competitors live in. Brandectomy should be a major concern on the life line of a brand and when there is “no wake up” on the brand it can be said to be a zombie brand.
The market place is diversified especially when there are stop-bys to a brand and should be monitored for an effective functioning and a better servicing to the community. Viewing through the eyes of a customer, an empathetic thought always cut across the limbic system. Though its been an active world, each make up of the community has an internal energy that propels their advancement. Unfortunately the “rain of competitors” pours on the market debris and floats it into the community where a brand lives and it tend to loose the internal energy because of a false accommodated thought that the debris can not be removed from the brand. In the community of a market place,  there are six components of a brandectomy.

1. BIASED ON EMPLOYEES: This is one of the components that causes the rise of a brandectomy. Being biased on an employee shows the insignificance of other employee and human beings are quick in adapting to stimuli so when it engrossed them, they tilt to a side where insignificance is felt. Insecurity knocks in and invites a decline on the market share of the brand. Transparency on all employees is a strategy that needs to be applied in the community to improve the health of a brand. They are the front liners and they stand between the brand and the customer so employees deserve to be treated fairly and equally.

2. OVER PROMISING UNDER DELIVERY: According to research, it shows that 67% of brands make an over promise to the customers and under delivers while 37% of brands make an under promise and delivers overly. In the world of competitors, we are compelled to be a “more saint than a sinner” and failed to observe the leaks in the product or service rendered before commitment. When you are involved in over promising your community and ends up not delivering, it often leads to the inception of a brandectomy.

3. MISREPRESENTATION: The unseen create the seen in the market place, in the sense that the community of a brand knows the brand build as a result of transparency. The emergence of a  different image brings a confusion of the brand in the market place and it often causes the shattering of the market place.

4. STAGNATION ON A TREND: A trend could be birthed and a brand decides to ride on to gain preference but when it becomes obsolete the brand becomes obsolete too in the eyes of the customer. A focus on the research of a new trend in the market place gives an addition to the brand preference for example a brand like Zara, involves in its “now fashion trend” and it has been a major strategy that kept it soaring on the market world. 

5. BAREFOOTED STRATEGIES: A lot of brand in this millennial generation unleash strategies on the floor but they lack the interest to care for the strategies laid out and often time when the strategies stays too long on the floor, its decayed and eaten by microorganisms in the market place. Action speaks louder than voice, this also applies in the community where they are load of strategies and the action injected on it gives it a voice to speak.

6. UNTAPPED COMMUNICATION: There had been a pandemic in the market place and it was affected by the short change of service. Suddenly, adjustment needed to be made for the enablement of growth. The ability to build a linkage of customers and the brand, births an effective communication that helps to know the percentage of their satisfaction in the product or service rendered. The deficiency of a good communication often leads to a low level of brand preference and that is one of the pathways to a brandectomy.

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