Marvelous

Life is like a shifting cultivation. Some farmers leave the land they ought to till and move over to the other place because of lack of patience, while some farmers leave the land to another because they have tilled it so much that enough nutrient has to be replenished. In search of a greener pastures, we have missed the specific position that was supposed to build us into becoming, what we have always wanted to be. The holy writings inscripted that " Abraham wandered till 75 years before realizing the purpose, he was sent on earth to achieve. Take a cognizant view of the age wasted, and how the people that was attached to his purpose, suffered before realizing his purpose. Age is just a number that keeps reminding us of our very existence on earth. I'm glad that he realized his purpose before a 100 years. Let us take a stroll back to our lives. Many has wandered off the earth in search of greener pastures and not realizing the sole purpose, while many posed to be searching fo...

Certainly! Whatever we ask from the universe, it is been granted to us. But, most of us do not know the mystery behind it and we are seen to be overruled by emotions, and logically speak out negative things. Our feelings are accountable to the daily events. Doubtlessly, when we envisaged the outcome of what had been said, we will find the load of negativities heaped on our burdened shoulders. Most of us do not take time to analyze what is the cause and effect of event happening around us, because we are often swayed off by the end product of our stragegy. When it declines, the effect is focused while ignoring the cause. As often said, that the world has laws and principles that governs each living. The holy writings stated that " my people perish because of lack of knowledge ". A lot of us are too garrulous on trivial issues and when it drives to what concerns us for a better living, we quickly lost our tongue. The love of knowledge prompted the 7 outstanding thin...

The steadfastness of our faith lies in the words that shapes our business, and the inner self is based on its firm foundation of principles. Never at a loss when we turn to a better progression, resulting from the principles we sailed on prior to the wave of market. These words were from the employees of Dungshi Cooperative Service in Dublin, Ireland. Ovations comes from a good standard operating principles of a business, which yields a reference source of ingredients that shift a brand's relevancy, and they entails A Knowledge In The Firm's Composition This is the existence of our mission statement, and it extends to the foundation which our brands stands on. The firm's composition signifies an intuitive knowledge on the why you started, and who to serve specifically. This broadens the scope of a brand's equity. The Content Of A Displayed Product The outcome of a content via the product or service is a determinant of its regular self purchase. Most of our l...

The world loves a usual events to suit their thoughts, and they often carve out a pathway which is stigmatized whenever there is referencing. But, when you tend to oppose their conceptions and diverges into a whole different way, they form a rebellion. The way you have created is the right way follow it, because the world will soon adapt to your styles in as much as you are transparent. Mr. Gary Fletcher what are you doing! You have been diagnosed with stage 2 esophageal cancer, and you are still keen in dissecting a lizard. Painstakingly, doing it for your audience to learn that life is in components, and those components work together to achieving a unity through impact. Because, of the postdated leadership summit. Echoed his college, when they ran into each other in a mini-laboratory beside the conference room. He has been a focus driven and a transparent man, that most of his colleagues likes to reference him whenever they are laying out examples. But, that did not mean...

Boisterously, we are birthed into what the holy writings in the book of proverbs says; " My child, pay attention and listen to my wisdom and insight. Then you will know how to behave properly, and your words will show that you have knowledge - Love wisdom and she will make you great. Embrace her, and she will bring honor ". Perusing through the holy writings above, it prompted me to an insight i had on routines to my workplace. Back in the early millennia, i got a job in an offshore company called Mathos Services in affiliation with Xenoil Drilling Services. Where i was employed as a stock manager. At first, i had no experience working on offshore, but curiosity led me to it. So my first day of resumption, we had to travel on the sea for barely about 4 hours with a speed boat, that has its engine situated at the distal part. After a while, i got interested to know how the speed boat cut across the sea waves, so i asked the sailor. He told me to observe its erratic movement al...

Everything looks shady when a client opts out from a premium package that benefits her, but prior to a suggestion from the top 10 people in her niche, she was beclouded into thinking much on the negativities. Brian Tracy's pointed out in his book " psychology of selling", " Human beings have a wide variety of emotions. But, it has been discovered that the strongest emotion operating at any particular moment, will determine how an individual decides and acts at that time. For example, a person may have a desire for their improvement that your product or service offers. But, his fear of loss or of making a mistake can be more intense than his desire for gain. If this is the case, he will refrain from buying. The stronger emotion will always win out over the weaker emotion". Many a brand should get a pointer from what Mr. Brian said, because that throws the strategy off the hook onto a stoned ground which nothing seems to grow, especially when a customer opt out fr...

Have you ever wondered on the time taken for an " acorn to become an oak tree" ?. Time is the revealer of a good leader, because it accommodates challenges and they are the environment , which a leader has to grow on, so they could fathom what their experience is worth. Perplexity rings a bell from the niche of our followers when there are no certainty of growth. Leadership is not an overnight growth.  It is built with time and against all odds, it poses an attraction of people, because from the inception of mankind, we have always seek for a better covering and one that has an integrity as its foundation. Leadership preserves when it is grown from a thorny ground, and it is shown to be the main crooner prior to the millennium. In the recent, we have so much neglected its growth as a few percentage of a good leader exist. This has prompted the carve out of 7 differentiations of a good leaders. Listen Often. When we listen to the words of a follower, they are wisdo...

Prior to the pandemic, we had put a spotlight on the clients, because they had the sole decision of our brand's lifespan. We honored their decision to the point that we have pushed aside the employees, who are the sole representatives of what we have as a content and sell as a product. Notwithstanding, the effective service of our employees are not noticed because of our focus on the customers, and we have experienced a decline in the market place. Is what the employee says about your product, that is what the customer admits . They are mum about your brand, whenever you shift the spotlight away from them. All human beings have a percentage of jealousy, which is curtailed in some. But, we can still put the spotlight on them and the customers, with a 7 amazing ways of employee branding which entails: A Regular Character Survey..... An African proverb says " A character is just like a pregnancy that cannot be hidden ". A team should be set up that unknowingly mo...

 Atlas! We have built a bridge that interconnect us with the community in unleashing our services. Many a few brands do not negotiate their customers into failure, because they have a firmer foundation which poses a confidence from an utmost strategy, and this in turn extract their customer's loyalty.  In the recent, to survive the shipwreck you have to throw off every excess luggage, that is not beneficial to the community served with your product or service. The customer service expert warned the employees of El Bib Agency in a leadership summit held at Oregon, U.S.A. When we were birthed into delivering a good services to customers, we did not forsee us making our customers a part of the brand, until we came into the millennium which posed a change. We understood that customer decision is the final say. So in other for everyone to live in a happier world, we had to inculcate them as owners into our brand and we did this by a 6 breath-taking ways. Put Them Above ...

Based on research, the H1N1 flu pandemic sometimes referred to the "spanish flu", killed an estimated 50 million people worldwide including an estimated 675,000 people in the United States. An unusual characteristics of this virus spike the high death rate, which was caused among healthy adults from 15 to 34 years of age.  The pandemic covered the average life expectancy in the United States more than 12 years. A comparable death rate has not been observed during any of the known flu seasons or pandemics, that have occurred either prior to or following the 1918 pandemic. While different narratives exist as to how the 1918 virus came to reach a small village. Whether by traders from a nearby city, who travelled via dog-pulled skids or even by a local mail delivery person. The covid-19 is a new coronavirus which appears to spread easily among people, and more continues to be unconcerned over time about how it spreads. Data has shown that it spread from person to person among th...

Investment ! Investment ! Investment ! The speaker's scream reverberated the four-walled conference room. He said, do you know how valuable an investment is?. It is likened to a seed that is planted by the farmer, which grows on a good soil and when it is time, a harvest is certain. But, most of us lack the patience and are prompted to uprooting in checking its viability, which is also rooted back. That is impatience, and we disrupt the process which might yield a no production or a stunted growth. During the course of his speakings, i travelled back on the memory lane to an incident that occurred. I opted out from an advertising crew, to venture into imputing a value on a product that differentiates itself. I have always love giving out value through my service, but the ignorance of timing knocked me off. I got employed in a marketing company called Bold Steps Integrated Services. It was an open platform that I needed to showcase my value, just like an artist waiting for her paint...

The earth had been a place that is privileged for everyone to enact whatever we ought to, but there are neglects on our purpose, because of the recognition of self. We count every second as the earth revolves, and we are ignited to ride on the gotten experience, but we do not know how to position it for a better servicing of the community. A strategy in the market place obeys a predestined rotational movement to yielding a better productivity, which is received by any individual clamouring for it. After a while, the business drifts abnormally, which is a pointer to putting their whole self in birthing a good service. The earth also drifts happily to complete a year, because of our positivity. Why some companies do not survive when a market drifts, because they are focused on the profits and forgets the real strategies which births the profit. Many expertise exist on an every day strategies. The revolving of the earth in an anticlockwise direction often poses a question, whi...

There is an uprise of a question of blogging being a link of an affiliate marketing? And this poses an answer that enlightens our funnelling blog and marketing into a beterrach to tje audience to k ow about the extra benefits they could get after reading your blog  in commensurate to how tje blog explain its affiliated product. Blogging is a tool that every one has the capacity to ride on it but because of a knowledge on the startup, they often paints an ignorant picture to the unproductivity of it. Those that finds  its understanding and ate enlightened to what their audience wants or needs often births a pathway to patterning his tje affiliate products or services could be digested in the heart of the audience. There are a lot products in the market place that possess a good benefits but are laid dormant on tje floor because they ate abandoned in the lurch via no means of marketing and even if they succeed, they are no wider spread of it so they tends to drive ar...

In  awe of a millennia, companies do not know what it will entail, because this world is buried in times. They went back to the chronicles of the earth to search a better way to predict, what will be experienced during the millennia. It arouses a prediction. Though, not many of it was accurate but a curiosity seem to keep the strategy from being enacted as they float into a new era, and many had fallen by the way side. Some companies protrays their pricing tactics, but it is something that should be strictly adhered. And, a focus on the reduction or the increment of cost was put before the want of customers to watch the effect of it's revenue as it tends to be effectual. The cost happens to be major factor, the customers searches for. They want to rigmarole around the whole product in checking for a better pricing, they do not want others, because of their budget. It aligns with a calculated living. The cost of a product can also keep a customer loyalty on our brand, despi...

On the 29th of January in 2020. Before the onset of the pandemic, i got a call from a cream factory to market a product to their new gotten clients, which they needed a satisfaction. So i had an appointment with the board of management on the sales and profits they are fingered on. I made the first call with the client who requested a more than 100 tubes. They made enquiries which was answered promptly and i was glad anticipating to meeting a new people. The specified product was not in stock, so we had to wait for the production in a request of a purchased time from the client.  Time is a value that must be adhered in the marketing world. We are never at loss when we promise underly and deliver overly, because what we say is how we climb the steps to a greater productivity. Some startups that are money- centric, demands a fee to be paid first which is called commitment, but from experience i disputed the fact that costumers has to pay a fine before delivery. It is an ordeal that m...

Hey! Look around the corner, there are cobwebs that suffocates the purchases. Though, we see but no foresight. We are more like the people, Hellen Keller describes as " the people that see but have no vision ". Because, the blantant purpose why we tend to unleash the unused strategy is for a greater productivity, but we are left to unturn it and often get confused on it's user preference. So, the admonishment that we got from the stakeholders of the brand before it fell into the dungeon of zombies was alarming, calling out all the selfless energy of employees to be deposited into the service, so they can create a happier world for the community and promote a healthier living. Unfortunately, it fell on deaf ears, because our false ego always decries why we are so important more than our customers or their community. We all can see the shackles on our feet as a result of the deafness, we paid on the admonishment. But, sir, echoed an employer from the extrem...

But not for the fact that we are downtrodden by unhappy moments, we tend to refract the supposed learning from what each moment births. In Darren Coleman's book " Building Brand Experience ". He pointed that; " Waiting for an experience is also more pleasurable than waiting to receive a possession, because dopamine (the primary neurotransmitter that signals reward and pleasure in out brain) is released when we anticipated a positive emotion. For example, to capitalize on the sense of anticipation, the Wizarding World of Harry Porter sends early ticket holders a park map in advance of them visiting Hogwarts ". Kumar, Killingsworth and Gilovich said " consumers derive value from anticipation, and that value tends to be greater for experiential than for material purchase ". Our anticipation, heightens our experience into birthing the values that is embedded into each moment of our lives, on delivering what will increase the community's sel...

Oh! We have gotten a nice location that is suitable for our community of users, having done the market analysis and all necessary surveys. Conclusively, the current location will be a " hook, line and sink " for our competitors. Said by the logistic manager of the MNK Agency, located at the northern part of Chicago. Little did he know that they got a well positioned outlets for everyone, but it was situated wrongly for her appropriate customers or clients. After seven months of functioning, there was a huge decline resulting from the purchases, and a marketing expert was hired to fathom what could have happened. They got to know the dangerous awkward effects of a wrong niche on a brand which entails: It Misinterprets Our Mission Statement... Funnily, when we position our brand, we do not consider the breath of it's mission statement. A wrong niche delivers a wrong information from the why we started, because customers or clients are focus on " what i...

The ancients, knew nothing about contenting because advertisement was the ordeal which they graciously engaged, and most people was seen culminating with it. They forgot that as the world revolves, so also the market changes alongside with it's customer's affinity. Advertising was a regular visitor that we had in this millennial, because if it is not on the TV set, then it is a whole pile up of messages on our phone. We are dejected with it's frequent pop-ups. The billboards had mastered it's act. When we bump into a message at first because of our mind had been positioned based on it's everyday visiting, we tend to assume wrongly. Advertisement is a luxury because a lot of money is been paid to air a product or service either on the TV set, radio, billboards or other areas where it is transmitted. Based on research, Amazon was the highest ads spender in 2019. The usage of it's channel has given the advertisement world tons of million do...

Whenever there is an opt out of purchase from the community of users, it seems that they are worn off by the usual service or product that is delivered to them. The brain has a capacity that attracts a recurrent scene and anytime it's memories are regurgitated, they displays the product or service. Seldomly, what we aim to achieve based on our product or service determines the goals that is gotten at the end, but we are perplexed when we do not get a good results and are quick to lose a focus. Why do we showcase our product or service?. The majority of salespeople always think that showcasing our product or service gives us a good outcome. Yes, it is but that is not all. The brain has a magnetic power as said earlier that when a frequent is done, it often get used to and do not topple over it. Innovation is the cure for mastery . When a product is been displayed or showcased, it attracts the consumers but when it is showcased through innovation, it arouses the int...

And, it had changed a whole lot of view based on advertising and marketing, which is prompted to be more tactical. It had opted out from it's luxury lifestyle. Joe Pelluzzi, a content marketing evangelist defines a content marketing from his book " Epic Content Marketing ". "As an art of communicating with your customers and prospects without selling. It is non interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyers more intelligent or perhaps entertaining them to build an emotional connection. The essence of this strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. This is a proper explanation of what content marketing paints, but consistency colors it's usefulness, and this has funneled into the 7 wonderful turns of consistency on our content marketing which...

Be attentive! The fellow employee advised his colleagues that was dejected as a result of the argument birthed by a rebellion customer. He sighted numerous brands on how they led their customers in polarizing them through the behavior of their employees, and in the innovative products that was beyond the customers thought. When Adidas started to lose share to Nike, it wanted to reposition itself as an " innovative brand " and to achieving this goal. It initiated projects like " future craft " which allows customers to tailor its product with 3D printed soles. Before Adidas could take the changes to market, the company educated its 55,000 employees through an internal programme focused on their repositioning. High street fast-fashion brand Zara engages its employees by encouraging them to keep their finger on the pulse of fashion trends. The company trains store employees and managers to be sensitive to customers trends, in the way they handle product enq...

At the late days of 2016, i experienced a decline of productivity. I was shambled at " every strategy enacted " that was supposed to be yielding its benefit, and leading the whole community to living a happier world. I got engaged with a marketing agency that employed me as a recruitment manager, while i was still in charge of marketing in my team. It dawned on me that every morning at wake, i always say some affirmative words to creating how my days in the week is going to look like, and so far i experienced a well ordered weeks. I could remember my appointment in a logistic firm that was affiliated with a port authority in Athens, Greece. Before then, i have always affirmed the words of a good positioning, where i have to serve my values alongside with the products ordered, and it was a good experience that changed my perspective. I was ordered through affirmated words that created everything i said into its physicals. I know you might actually think is magical,...

Customers are likened to a well polished surface, which a lot of brands are afraid to crack or roughen. Though, they are also our number one priority as well as the employee, but the ability to crack a polished surface gives a vivid understanding of their make up. " If i perish i perish ". Funnily, when we echo this statement we are afraid, and anticipate to see a back turn of our customers from the products or service rendered, but it happens that they enjoy the abrupt flow thereby sticking to your values. We do not perish . In view of this, there are 9 outstanding ways to polarizing our customers which entails: Think Ahead.  A steady thought of how our customers live and how they want their problems to be solved, gives us a clearer view in patterning the service that even at first, they complain, but frequently they tend to be appreciative with its time saving. Live In The Thought.  After we have carved out a specific way in solving the customers needs or wants,...