7 Awkward Effects Of A Wrong Niche On Your Brand

Oh! We have gotten a nice location that is suitable for our community of users, having done the market analysis and all necessary surveys. Conclusively, the current location will be a "hook, line and sink" for our competitors. Said by the logistic manager of the MNK Agency, located at the northern part of Chicago.


Little did he know that they got a well positioned outlets for everyone, but it was situated wrongly for her appropriate customers or clients. After seven months of functioning, there was a huge decline resulting from the purchases, and a marketing expert was hired to fathom what could have happened.

They got to know the dangerous awkward effects of a wrong niche on a brand which entails:

It Misinterprets Our Mission Statement... Funnily, when we position our brand, we do not consider the breath of it's mission statement. A wrong niche delivers a wrong information from the why we started, because customers or clients are focus on "what is in for them", they pay a deafness on the message from our mission statement.

It Attracts The Wrong Clients.... A wrong positioning of a product or service often attracts the wrong clients, so they tend to be a lot of complaints resulting from our services. When a purpose of a thing is unknown abuse is inevitable.

It Declines Your Productivity.... It's effectiveness is disvalued, because of an attraction of the wrong clients and numerous complaints. When they are not positioned rightly for it's usage, productivity is declined and the "word of mouth referral" which helps your product or service to spread fast is been hoarded.

It Births A Fear Of Rejection.... When a product or service is wrongly positioned, it disrupts a benefit to the community but for it's positioning, it births a fear of rejection and the onset of fear disrupts our strategy, thereby declining the productivity.

It Dissociates Our Originality.... A doubt that is erected on a brand results from it's wrong positioning and it dissociates our authenticity. When the storm from the wrong positioning comes, we are tempted to be flexible and bend towards their commands.

It Promotes Rebellion From The Community.... When a purpose is ignored by it's users via a wrongly positioned product or service which birth a wrong clients, and also when we are adamant on our own terms, it births a rebellion from the wrong community and they impinges a non transparency on our brand.

It Often Associates With A Wrong Energy.... If we are not rooted firmly on the why, we tend to dance along with their demands and the holy writing said "bad communication corrupts good manner". The mind impinges on the frequent advice from a wrong clients, if not carefully treaded on.


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