The Brand The Service The Loyalty

Everything looks shady when a client opts out from a premium package that benefits her, but prior to a suggestion from the top 10 people in her niche, she was beclouded into thinking much on the negativities.

Brian Tracy's pointed out in his book "psychology of selling", "Human beings have a wide variety of emotions. But, it has been discovered that the strongest emotion operating at any particular moment, will determine how an individual decides and acts at that time. For example, a person may have a desire for their improvement that your product or service offers. But, his fear of loss or of making a mistake can be more intense than his desire for gain. If this is the case, he will refrain from buying. The stronger emotion will always win out over the weaker emotion".

Many a brand should get a pointer from what Mr. Brian said, because that throws the strategy off the hook onto a stoned ground which nothing seems to grow, especially when a customer opt out from a package or a service. The passerbys from the mind of a client, might actually impose a non transparency.

People judge quickly and most often wrongly, so an adept self should inculcate "the importance of her existence" into the needed service, not to be dejected or ashamed by the refusal of a client or a customer, but by rightly existing in her mission statement irrespective of the odds.

The service that brands exhibit is deeply rooted in the mind of customers, but when the purpose of service is unknown, its delivery tends to exhibit a zig-zag movement. Knowledge is power. The centre stage of a service delivery poses an out turn of what entails in the content, and the manufacturer's foresight, before the goals are delivered to its outlets.

It is a chain of action in the market place. The service springs up in the community, because many a few brand are eager to inculcate a removal of the chains, that poses as a threat to the welfare of the community, so it has covered up for the lack of service from other brand that is existing in the same environment. The community births a loyalty to this few brands. That is why some business are elevating, when others are depreciating. It is a recognition of priority.

The loyalty from an array of customers, stems from the services that brands dished out to them. More transparent services, more loyalty from a feedback, and it turns out to be an enablement that drives the productivity. In as much as there is a community to be served, there is also a community that wants a release of their loyalty on brands that often meet its needs.

The reason why some companies could not stand during the survival period of the pandemic, is because they were focused on the profits their services was floating in, but not the loyalty of the community where the product or service is been delivered. A loyalty from a customer is worth more than a weekly profits, because in every customer lies a 7 billion population that is searching for who to lavish their loyalty on. 

How do you serve?. A question for all.