BECOMING A ME TOO CUSTOMER BY ASSERTIVELY BEING A WHO ELSE

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My goodness!! . Its been a decade, I started purchasing food items from the groceries store. I seldomly check the company's website but often read a lot of complaints from the online community. The thought that it was coming from the wrong side of the niche created, overwhelmed me. 

I heard my fellow colleagues complained at the office, about her unsatisfied outcomes of their services but because of my loyalty on the brand, i built a deafness on the angry words that fell out from her bucal cavity. I got back from the office, then painstakingly checked all the purchases and surprisingly they seemed unsatisfied to me. Thank God. 

Their value is not worth my pay and those complaints was from " an experience on the brand services. Having known, I'd become a me too customer by confidently being a who else wants to stand for it. The angry voice of the customer reverberated from the four walls of her sitting room.

A lot of companies, do not listen to the complaints or get a feedback from the customers, because they focus on the profit of the sales and forget the ethics involved, for a better servicing. Not withstanding, I focus on profit too. Lol.

There had been a shattering on the business models, prior to the wall built against the feedbacks. It also create a niche of aggressive customers, who make a brand's down turn in the market place. Based on research, 95 per cent of customers emotionally purchase a product, while 5 per cent logically purchase it. Galileo Galilee an American Astronomer said " you cannot teach a man anything; you can only help him discover it within himself. 

The pandemic in the market place, was via a lack of worthiness from the purchased services and it birthed a rebellion customer. A few start-up companies adhere to their originality on the standard operating system of the customers but a lot had fallen by the side way because of imitation. 

A customer purchased a pie box from  a restaurant. On reaching home, she opened the box and found no meat in the bean pie, called its customer service. The agent  answered the phone, listened to the complaints and simply responded " these days, a lot of meat had been missing in the pie because of its lockdown, and we sincerely apologize for the unfaithfulness of it and the inconvenience of our services to you. please kindly send back the pie box for an exchange and a freebie will also be given ". The customer was happy.

Reflecting from both angles, an understanding of the mental prowess of a customer, determines a worthiness of your product after the sale.  

When a customer purchase a product or services, it emanate from its emotions that excites an interest and a frequent mental picture creates a desire. After purchase, builds a customer confidence. A lot of companies, blindly migrate into a brandectomy and a zero survival births zombie brands.

A good customer service, is important in delivering a better value to the community. It create a " word of mouth referral " to a me too customer by assertively being a who else wants to benefit ?.