THE SIX OFFSPRINGS OF MODERN MARKETING

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Do not stay on the scaffolding of the market place for long because there are loosed ends. This were the words of a marketing and sales manager to the employees. We are not static at the strategy rolled out, though resulting from the to and fro movement creates a shattered business model. We are always pinned to the tag on what marketing is to the public with the product or service benefit but it goes beyond. A lot of companies are stuck in the challenges that emanated from the scaffolding they stayed on before the pandemic.

The pandemic birthed a new offsprings that was never predicted in the millenial generation but for the purpose of creating a new trend that grows in the market place, a lot of companies jumped on the band wagons that accommodated the six offsprings of modern marketing.

1. PERPLEXED SERVICE: Before the birthed pandemic, a lot of companies delivered a perplexed service to the community as a result of shambled strategies that was stuck in their policy. The want of transparency made an inclination to the demand of a better service to the community making a steadfastness of the employee in the stand point of reviewing their mission statement.

2. THE UNSEEN MARKET: The market place has taking a toll on companies that holds the " tag of irrelevancy " on the other community existed within their clients. The birthed pandemic resulted in companies, getting their business to its corners using the unseen tools to get to the unseen market.

3. INNOVATIONS: In the millennial generation, entrepreneurs set a leadership goal to achieve it but was procrastinated until the rise of the pandemic. The pandemic era created a curiosity on entrepreneurs creating a thought out of the box and a lot of selflessness is put into action to achieve a better service to the community. Innovations play a lead role in modern marketing.

4. EAGERNESS TO DISTRIBUTE: We are no longer relenting on our pursuit. A lot of entrepreneurs stick to the laziness on the distribution of service to the community so they act as a hurdle to the output on the other end. Unknowingly, there had been a wall built from its laziness but the pandemic destroyed it and an anxiousness to deliver a better service was birthed.

5. THE FEEDBACK: This is propelled by the services that are delivered to the community. They are the sole promoters of your brand. A lot of  companies, after service ignores the feedbacks from the community served and it lead to a stunted growth on the outcome of their service. The feedbacks defines a better way to serve the community.

6. THE COMMANDMENT: This rule states " love your neighbor as yourself ". It is a popular commandment but ignored by many. The pandemic gave rise to the knowledge of loving your community even as you love the relevancy of your brand. When serving empathetically, it creates a better way out of the research on the wants or needs of the community.

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