THE SEVEN IMPORTANT THINGS BIRTHED BY THE BRANDECTOMY

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Nobody is irrestible when it comes to the outcome of failing to plan shouted the Chief Executive Officer in a board meeting with his employees. They got a shaky feet and could reminisce the early warnings of the market forecaster on their negligence to enact the plans that was laid dormant. They built jokes around and it told on the market share. The CEO was bittered after the meeting. The human resource manager in charge of recruitment inculcated a call to action on the new employees but this did not tighten up the loins on their waist. They failed in carrying out their task so it caused a decline in the market share.

The pandemic birthed a brandectomy in the market place but a lot of companies failed to acknowledge it. They enacted all the strategies from the expertise but to no avail because of the lack of knowledge on the seven things birthed by the brandectomy in the pandemic. 

1. SELF RELIANCE: This is the gateway to the realization of a new beginning in the inner self that a lot of entrepreneurs ignores. The ego shields the " why we started ". It disturbs the brand's mental on the mirage in the market place and this is the reason why companies declines in the market share because of a focus on the unreal. The mission statement is the strategy that the inner self lives in and a few companies are abiding by it.

2. AWARENESS: The emergence of the modern marketing, introduced a knowledge on the effectiveness of the strategies and promotes the awareness of the needs and wants in the community. Prior to the pandemic, a few companies lived in procastination and they are not aware of a better service. Their community loyalty is in the percentage of awareness . 

3. FIRM FOUNDATION : A lot of companies cannot predict what is behind their desk in the market place and many strategies are enacted at once because of the fear of failure. When a company's foundation is shaky, it leads to the inception of a decline. A few companies that are striving to the top, hold the ingredients that are embedded in the foundation of their firm. 

4. RISK FACTOR : This is where most entrepreneurs retraced their footsteps.  A lot of millennia companies are ignorant on the research of the risk before taken into consideration.  They also instil fear into the mind of the employees and are cautioned not to implement their acts on the other way around. When a calculated risk is not taken, there are no new ways of service to the community.

5. EMERGENCE OF START-UPS : The brandectomy in the pandemic era birthed the emergence of start-ups. Entrepreneurs are merging to building a strong relationship in the market place that enables them to drive their goals towards a certain point. Many a company also divide their compartments to emerge a start-up, where they deliver directly to the community.

6. POWER OF COMMUNICATION : This is a gateway on the understanding of the want and need of the community and a proper communication yields a better service. A lot of companies do not understand the power of communication and they are perplexed with the service delivered.  Communication promotes trust. 

7. GOODWILL : This is often ignored in the market place by a lot of companies. The extra effort given to the service of the community promotes their loyalty and it helps to represent a good mental picture of your brand. A few companies in this pandemic era are aware of the power of a good will in the market place. It drives a word of mouth referral from the clients to the public.

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