THE 7 WHYS IN DESIGNING YOUR BRAND IDENTITY

Source : http://www.pinterest.com



Do you know the vast population are not bothered on the interaction in the niche built around ?.
In designing your brand identity, there are hurdles that drives the whys but a lot of entrepreneurs focused on the hurdles and are blindfolded on the whys. The seven steps from the whys, introduces our brand identity in the market place to a better servicing.

1. Brand Positioning : In the market place, brand positioning holds a 65% in designing the brand identity. Al Ties and Jack Trout an American Authors said " the basic approach of positioning is not to create something new and different, but to manipulate what is already in the mind, to refine the corrections that already exist ".
 It drives the promotion of what holds it and its attraction for a better service to the niche.

2. Brand Loyalty : It sprout its existence in the mission statement. The loyalty of a brand is the dignity portrayed on the why you started and how to better serve the community. A designing on its identity is essential for a better living in the mission statement.

3. Brand Relevancy : This is the outcome on the firmness of a brand in the market place. Geoffrey Zakarian an American Chef said " determine who you are and what your brand is, and what you are not. The rest of it is just a lot of noise ".
 Brand relevance mirrors its importance, in designing a brand identity and it promote the wants of a brand and strengthens the positioning and loyalty in the community.

4. Customers Perception : In the millennial generation, customers perception promotes a brand relevancy and help to cut off the stunted strategies in the market place. It drives a patterning of the designs on the brand identity for a better service.

5. Reflection Of The Employees : This is a frontal of priorities in the market place because its reflection on the goal of the employee strengthens the lifespan of the brand identity. Ty Howard a former American Professional Football Cornerback said " be the type of coworker who deliver more positive contribution than negative chaos, each day to the team ".
 The reflection of the employees should be displayed on the market screen.

6. The Vacuum Of Service : The market place is a ground, where so many strategies are tested, and a lot of services are left dormant on the floor. The community insight on the vacuum of service, yields the knowledge of a good patterned design on the brand identity, intertwined with a better service.

7. The Feedbacks : This is an aftermath of the service rendered. A lot of entrepreneurs, ignores its effect on the service to the community because they lack the foresight in the market place. Seth Godin an American Author said " people do not buy goods and services, they buy relations, stories and magic ".
The feedbacks of the community creates a good positioning and fills up the vacuum of service.


Thanks for the insight in designing : https://bit.ly/2MGMhgk

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