Where Do They Bury Dead Brands In The Market?

The unasked question always become a puzzle that leaders do not have a slight idea, they tend to sway it off and acted it never happened. What an astro-thought.

We have experienced a lot of dead brands going to hibernation in the market place, and we are often asked about their whereabouts for example Limca a bottling company which was seen to be built on a firmer foundation but little did we know that what the market absorbs is larger than what it is given. 

There are brands that are predicted to last longer in the market but because of the fear of failure they experience a brandectomy, and in most cases they do not survive it and are been sent to the cemetery where other dead brands dwell. This triggers the quest to know where their brands are buried.

A lot of brands are skeptical  on releasing a new product or service to the market but the fear of rejection makes "their already existing strategy" to be worn out, and fear sweeps off their already built confidence and they create the doubt on an early trend thereby producing a late adaptor companies.


When brand dies after a series of brandectomy they are automatically carried into the environment of untapped market, but many a few smart companies gains technical know how to better serve the untapped market and escalates an already buried brand to come alive, and also revives all functionality of the brand despite its time consuming.

The effective point a brand creates before going into exile births a revival.

Companies strive to purchase a brand experiencing its brandectomy, but if we do not know where the dead brands are buried we can not seek for the knowledge to oppose it.

The untapped market that houses the dead brand has a lot of buried potentials emanating from dead brands, and their disintegrated loyalty also fills the atmosphere with a lot of hidden goodies.

Though many a few companies goes into the untapped market to revive dead brands with putting niche's priority first, but they are still left with a question.

Is a zombie brand a dead brand?.


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