THE SEVEN TECTONIC PLATES OF A BRANDECTOMY

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Run!!  Exclaimed the victims of the St. Helen mountain before the disastrous incident. 

In the market place, there are topographical settings that often guide the effectiveness of companies.  Albert Einstein a German Theoretical Physicist famously said “ The more I learn, the more I realize how much I don't know ". A lot of companies, in the market place are often daunted and flattered on the successive trough. The Fortune 500 Companies fail because they lack the knowledge on the tectonic plates in the market place.

1. VALUE ADDED SERVICE : This system outweighs the community. It is an essential plate which a brandectomy sits on and slightly displacing it, produces a complexity of service in the community.

2. REFRAMED IDEA : A lot of companies in the millennial generation had left her authencity. They build on a copied idea and when it get choked, their brand relevancy disappear into the air. Procrastination is the major factor why some companies ignores their own idea and builds another.

3. RISK AFFINITY :  The attractiveness of its wants or needs make the companies to be on a quest inspite of the risk. The tectonic plate of risk often stares at the front of the entrepreneurs, but the affinity with its benefit creates a longer lasting position. A calculated risk should be adhered to for a proper functioning.

4. THE POOL TEMPERATURE : In the millennial generation, the friction of strategies on the company's policy produces a heated temperature, that inactivate every thing around the brand including the niche but a lot of brands are insensitive. The pool temperature is essential in producing a suitable atmosphere for the employees to deliver their value to the community.

5. COMPETITIVE ANGLE : The market place has an angle of elevation, which entrepreneurs are passionate. This competitive angle creates an energy in making a better service. This tectonic plate causes a survival of the fittest and the elimination of the unfit in the market place.

6. APEX OF PRIORITIES : The order of importance in the market place, births a representation of the mental picture on the community. Companies have sought for ways to arranging the orders for a better service, but the more they create leaks in the community served. This tectonic plate causes an irregularities when it is not properly arranged.

7. THE SOOT : This is the last tectonic plate resulting in the after math. The soot distributes on the community and darkens the service. It could cause a displacement of the brand relevance and it leads to the rise of zombie brands. 

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